Bell brings Fibe to the east coast, along with more HD, 4K and OnDemand content

Bell, which operates as Bell Aliant in the east coast region of Canada, is rebranding its fibre optic TV and internet service in New Brunswick, Nova Scotia, P.E.I. and Newfoundland & Labrador.

What was once known as as FibreOP will now be Fibe, bringing the branding in-line with Bell’s other fibre optic enabled provinces, Ontario and Quebec.

But FibreOP becoming Fibe isn’t only a matter of a new name, atlantic Canadian customers will also see more 4K, HD and OnDemand content, says Bell, including sports programming like NBA League Pass.

Additionally, Bell Aliant customers will get access to Fibe TV features such as “Trending,” which shows users the five most popular shows being watched at any given time.

Bell states that the move to Fibe begins this week, requiring no action from current FibreOP customers. A new advertising campaign alerting east coasters of the change will begin Aug. 1st, stating: “FibreOP is now called Fibe. And it’s still the best!”

Related reading: Bell secures exclusive streaming rights to Star Trek