This app wants pregnant women to take a “bumpfie” every day

Thyme Maternity, Canada’s largest retailer for pregnant women, has launched its first app.

Bumpfie, a free app available for iOS, lets moms-to-be document their pregnancy in a personalized way. They can take ‘bumpfies’ using the app’s BumpCam and create animated videos to share with friends and family via text, email or Facebook, and capture photo and audio to create a digital journal and receive weekly updates on the size and weight of their baby. Users can also receive offers from Thyme Maternity and keep up-to-date with the latest trends in pregnancy fashion.

“We have done extensive research with our customers to foster a deep understanding of mothers’ incredible journey during and after pregnancy,” says Roxane Liboiron, Vice President, Thyme Maternity. “This app was designed as a curated one stop shop to help moms-to-be document their entire pregnancy experience from bump to baby, with the ease to share their journey with friends and family.”