Nokia announces JBL PlayUp Wireless Bluetooth Speaker line to “complement our current and future Lumia smartphones”

Nokia has announced, just a week shy of its big September 5th announcement, a line of wireless Bluetooth speakers to “complement our current and future Lumia smartphones.” The design is similar to last year’s Play 360° speaker, but the outside has been made much more durable with enhanced double-shot plastic.

The key ingredients in the PlayUp are two-fold: an overhauled speaker mechanism with independent bass port for deep sound and clear mids. The maximum sound output is 89dB, not a huge number by today’s standards but sufficient for a picnic or BBQ.

PlayUp also has NFC capabilities to quickly pair the speaker with next-generation Windows Phone 8 Lumia devices. Once the pairing has been established, all communication is done over Bluetooth, and the speaker will be configurable through a special PlayUp app available in the Windows Phone Store. If not using a Bluetooth-enabled device, there’s a 3.5mm input and an included cord.

The PlayUp speaker measures 118 x 118 x 128mm, and is 760g, so this is no tiny thing. Nokia promises it will ship by the end of the year for around $200CDN. We’ll be sure to bring you a preview of the JBL PlayUp speaker when we come to you from the special Nokia launch of their next-generation Windows Phone 8 products next week in New York City.

Source: Nokia Conversations