Elon Musk’s X (formerly Twitter) is making changes to its verification tiers for organizations.
As announced by the @verified account, verified organizations now have a ‘Basic’ tier, which costs significantly less than the ‘Full Access’ tier. For reference, the Full Access tier costs $1,000 per month, while the Basic tier costs $280 per month.
Our new Verified Organizations Basic tier is now available for $200/month or $2000/year!
Designed for smaller businesses, subscribers receive ad credits & priority support to enable faster growth on X
Subscribe via https://t.co/tavd2Beuhx
— Verified (@verified) January 2, 2024
The Basic tier gives organizations all the perks of the Full Access tier, including the Gold verified badge, except for Affiliations and a 2x boost. “Designed for smaller businesses, subscribers receive ad credits & priority support to enable faster growth on X,” wrote the @verified account.
The new pricing option may be seen as a sign that X is struggling to attract enough businesses to its Verified Organizations feature and that it is trying to make it more accessible and appealing to smaller businesses.
Source: @verified
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