Rogers has announced its Q2 2016 financial results, revealing an increase in revenue and wireless subscribers. Three months ago, Rogers CEO Guy Laurence stated that the company has its “mojo back,” reiterating that he believes the telecom’s 3.0 plan is on the right path.
Wireless revenues jumped by 1 percent to $1.931 billion from $1.903 last quarter, representing a 5 percent increase in three months, according to its financial report. For the first six months of the year, Rogers’ wireless business is up 3 percent with revenues totalling $3.8 billion.
Rogers notes the increase in revenue is in direct correlation to the adoption of its Share Everything plans, which bundle premium service offerings like Roam Like Home, Rogers NHL GameCentre LIVE, Spotify, shomi, and Texture.
Rogers has added 65,000 new wireless postpaid subscribers, a sharp increase from 41,000 from a year ago, and total postpaid customers are now 8,350,000 with the Average Revenue Per Account (ARPA) coming in at $116.06. Its prepaid business has stopped bleeding and has increased by 25,000, up 17 percent in the quarter, to total 1,612,000 customers. Total wireless customers have now reached 9,962,000. The average revenue per wireless customer amounted to $60.18, which is slightly lower than the telecom’s last financial report. Rogers blames the downturn on its recent acquisition of Mobilicity.
“We posted strong results in the second quarter, delivering solid revenue growth whilst attracting more customers across our Wireless and Internet businesses,” said Laurence in a statement sent to MobileSyrup. “We continued to make meaningful improvements to the customer experience, delivering our third straight quarter of Wireless postpaid churn improvement. We expanded our roaming leadership with the launch of Fido Roam, continued the rollout of our Gigabit Internet service to almost half our cable footprint, and introduced two innovative leapfrog solutions to Canadian businesses. Overall, we’re making good headway on our Rogers 3.0 strategy.”
Heading into the busy Q3 back-to-school push, if all goes as planned, Rogers will likely hit the 10 million wireless subscriber milestone.