Rogers rolled out its First Rewards loyalty program late last year, which allowed customers to accumulate points based on their per-month spend, to later be redeemed for discounts or perks like increased wireless minutes, specialty TV channels, or faster cable internet.
Rogers First Rewards is broken down into three tiers:
- Spend $70/month and be placed in the Silver tier, earning 1 point per $1 spent;
- Spend between $70 and $199/month and be placed in the Gold tier, earning 1.5 points per $1 spent; and
- Spend $200 or more per month and be placed in the Platinum tier, earning 2 points per $1 spent.
Basically, the more you spend at Rogers, the more points you receive for free stuff. But those with a keen eye have noticed a slight restructuring of some of the redemption points. According to some on iPhoneInCanada, the popular 2GB boost in data per month has been increased to 1,500 points, up from 1,000.
In a statement, Rogers said, “We’re always reviewing our rewards catalogue to ensure that we’re meeting our customers’ needs and to ensure our redemption requirements are consistent with in-market prices. We recently increased redemption requirements on some of our rewards, and we’ve also decreased the number of points needed to redeem some of our most popular rewards, including TMN movie packs and wireless roaming packs.”
Rogers recently announced a new mandate, dubbed Rogers 3.0, where the company will operating as “One Rogers” to use all its assets within telecom, media and entertainment to become a “strong Canadian growth company” and “overhaul the customer experience.”
It should be noted that by enrolling in First Rewards, users will lose the Better Choice Bundles discounts for using multiple Rogers products.