Video: HTC creates ad to promote upcoming One Series


  • Someguy

    Was there a phone in that ad? What did u just watch.

    • Sarah


  • Bilal Akhtar

    Being totally honest, other companies should learn from HTC. They released a few crap products in 2011, started losing market share to Samsung, and by the time they started experiencing the RIM/Nokia effect and before the brand started getting tarnished, they listened to critics and fixed EVERYTHING that was wrong with their phones (lag, internal memory, battery, etc).

    Other companies wouldn’t have bothered as long as they got profits. But HTC thought long-term, and found an efficient solution.

    Every company, from Moto to RIM, needs to learn from RIM and think long-term rather than live on profits for a few quarters and then end up with a tarnished brand in the end.

    • Bilal Akhtar


      “Every company from Moto to RIM, needs to learn from HTC”, I meant HTC not RIM.

      We seriously need an edit button.

    • Alex Perrier

      Agreed. 🙂

    • jay

      agreed! 😀

      “We have to get back to focusing on what made us great – amazing hardware and a great customer experience. We ended 2011 with far more products than we started out with. We tried to do too much.

      ‘So 2012 is about giving our customers something special. We need to make sure we do not go so far down the line that we segment our products by launching lots of different SKUs.”

      direct quote from Phil Roberson, HTC’s UK Chief

      nice to see them recognizing their faults, making new goals and objectives, and now starting to deliver on their promise/declaration.

      I hope HTC has a good year!

  • Sean

    Glad to see HTCC get a brand out there makes it a lot easier to tell phones. Now they just need to keep One line of phones. Not be like samsung where everything is a Galaxy. Reserve the One line for the high end devices and maybe have a separate brand for the lower end. (The One V while “low end” is way better then any low end device on the market0

  • Ron Mexico

    Yawn, when is the Galaxy S III launching?

    • PkaTka1

      When Samsung gets the green light from its plastic supplier because every samsung is nothing more than cheap plastic.

  • MacMan156

    It looks like a great phone, but they didn’t show off anything about the phone in the ad.

  • One

    One hokey commercial.

  • Dom

    Catchier music and deeper voice would have made a HUGE difference to this otherwise lukewarm HTC One commercial.

  • Dirk

    It was probably filmed with the phone.

  • Soldier Blue

    The phones are pretty good. I’m not overly impressed, but its far better than anything HTC have released since the Nexus One / Desire.

    The commercial is utterly stupid, however. It’s shamelessly soliciting fanboyism while showing a bunch of random people doing random things, as if to make you feel inspired about enjoying your life. The majority of the people in those home videos would probably be just as happy with an SGS 2, an iPhone, or a RAZR. The ones who actually care about phone stuff most people find trivial are shady (neck/tech)beards like me. And I for one don’t use social media to guffaw about any tech companies. They are all equally prone to releasing mountains of crap for every one good product, and should be treated with the utmost skepticism.

    Recommendations for a phone? Maybe at gunpoint. I do have some self respect left in me.

  • Tomatoes

    The hardware and performance looks nice, but I just can’t get over how ugly these phones look. I pray that the Galaxy S3 keeps the boxy design which looks 50 million times better than the round galaxy nexus and HTC designs. Otherwise I am going to have to go with the Xperia S or Panasonic Eluga with their 2011 hardware.

    Wake up! Go for the Prada, LG, Sony look next time HTC. Not the ugly rounded edge so called timeless design that ruins all your great hardware.

    • KC

      Yes. That’s exactly what HTC should do – imitate Sony and lg – because both of them are doing so well. Clearly lg and Sony are the market leaders and others should do as they do in order to be successful. LG couldn’t design a memorable phone if the company depended on it and Sony well their new line is interesting stylistically but hardly competitive with last year’s HTC phones.

      No, I think HTC should keep on doing what they are doing with the ONE series as they really seem to have addressed the problems of their 2011 line nicely and will continue to enjoy sales numbers lg and Sony can only dream of

  • Tomatoes

    Do you even know how to read KC? Any nitwit would know that I am speaking about looks only. That effectively makes 100% of your reply irrelevant. And yes, HTC should follow LG, Prada, and Sony when it comes to how to make a phone look attractive.

    You can have all the nice hardware in the world but if it looks butt ugly like an HTC phone, it’s not going to fly with the consumers who are more materialistic than you would think. That is why Apple is so successful, they make their devices look pretty and market themselves as high end.

    An ugly and round HTC phone is not appealing in the slightest, even if it runs the fastest like the one x might.