Shorcovers on Kindle “too pricey for what you get”

shortcovers-logoUs Canadians are known for peacekeeping and taking too long to make important decisions. Feisty and combative we are not… unless it comes to our competition.

Indigo’s Shortovers CTO Michael Serbinis had a few choice words to say about another Amazon Kindle. In the company blog he said “A larger screen, more expensive Kindle for textbooks and newspapers. $489. WOW! Is it just me, or is there a huge disconnect between Amazon’s pricing and what consumers have to spend these days?

I don’t know a lot of students that have $489 to spend on yet another device. All a student needs is a cell phone and a laptop. Taking notes in class, writing essays, working on models, doing simulations, presentations, coding, etc… You need a laptop. With a laptop you can already access e-textbooks on a number of sites… There are so many better things I can do with $489. Here’s a few: buy a couple of iPhones, by a book every month for the next 3 years, sponsor a family in Africa for 2.5 years, take at trip to the Caribbean…In the meantime, the good news is that there is continued focus on the e-Reading market, and with that comes investment and innovation. Just like soap operas changed with the advent of TV, so too will books and other reading material with new mobile internet devices. It’s just early, and eReaders like the Kindle are just too pricey for what you get.”

Read it here