Is this the future of cell phone plans? Mobile ads for reduced rates…

In Canada we have challenges getting cost effective rate plans and data plans… however, over in Australia, carrier ComTel (runs Vodafone network) has launched a creative way to lower their plans. The catch is to opt-in and receive advertising sent to your phone. In order to get the $10 a month plan you must get up to 5 ads a day sent to you and have to click on at least 50% of them… if you later chose to opt-out, the rate goes up to $29 a month. Read more here