Bell Independent retailers, who represent 80% of Bell stores, have officially sued Bell Canada alleging “abusive, arbitrary” business practices.
Doris Ronca, President of ICDAC, and owner of two Bell World stores said ” Years of Bell’s mismanagement has resulted in losing customer and investor brand loyalty and falling from first to third place in the wireless marketplace. Now, Bell is punishing its own, exclusive dealer channel by not honouring agreements and systematically destroying our competitiveness, reputations and the value of our businesses that we have built, some of us for over 20 years.” More info here
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