According to a new study by the firm Numeris, YouTube is the most-watched streaming platform in Canada, beating out platforms like Netflix, Amazon Prime, and Disney.
Numeris also noted in a Google blog post that YouTube is the number one video platform for Canadian Adults aged 18-44, outperforming all major broadcasters and streaming services in both weekly reach and total time spent.
On the topic of reach, Numeris said that YouTube has the largest ad-supported reach among streaming platforms available in Canada (Amazon Prime, Netflix, Disney+, and Crave, to name a few).
The main reason why Google shared this study is that the company recently announced new scalable, AI-powered ad products for advertisers to tap into the nation-leading audience.
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