Telus’ T-Up! early upgrade program to be discontinued April 18

Telus has decided to discontinue its popular T-UP! upgrade program.

According to documents obtained by MobileSyrup, Telus says it will stop the service for new and existing customers effective April 18th. However, “existing customers enrolled in T-UP! are not affected by this change. Enrollment and Device Care (AppleCare+ for iPhones) coverage for existing T-UP! customers until their 2-year T-UP! enrollment expires, they renew their contract service agreement, or they replace their smartphone,” notes Telus.

In an email statement to us, Telus confirmed the program is shutting down and said “this change is a result of careful consideration and evaluation of the T-UP! program, and TELUS’ ongoing efforts to ensure we are offering our customers the most valued products and services. TELUS’ Trade-in program is a great alternative option available for all customers wishing to reduce the cost of their new device when they upgrade.”

Telus first unveiled the T-UP! – which stands for Telus upgrade promise – in 2013 and was the first carrier in Canada to introduce a program that, for a $10 monthly fee allowed customers to trade in their device after 12 months for a brand new smartphone. It was first rolled out to iPhones then gradually expanded to other smartphones in 2014.