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RIM introduces BlackBerry Analytics for app developers


Today, RIM has announced the BlackBerry Analytics service for developers, to help the growing community of BlackBerry devs a chance to see how their applications are being searched for and used.

The service, powered by webtrends, provides detailed reports on how an app is used over time, and how users came to find it. According to the BlackBerry Developer blog, “BlackBerry Analytics enables you to collect and analyze data on how your apps are being used. Reports that are generated can provide insight that can be used to understand how users are engaging your app, enhance user experience in order to drive more downloads, learn how to market your app more effectively, and be better able to detect issues as they arise rather than waiting for feedback.”

Metrics provided are granular, providing info on total screen views all the way to screen views per session. It reports the average length of app interaction, which, charted over time can give some good insight into what features keep users in the app longer. Another interesting metric is how the user came to the app, whether through the Category listings or by searching for a keyword.

The service is free to any developer of Java-based apps for BlackBerry smartphones.

For more information, check out the BlackBerry Analytics home page. 

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