Rogers has officially announced their latest wireless brand called “Chatr”. This is a brand spanking new division that caters to those who want to get on a plan with unlimited talk and text. Although there are no official launch cities announced, Chatr is expected to be available in Toronto, Calgary, Ottawa, Edmonton and Vancouver later this Summer. These are the same locations that Wind Mobile and Mobilicity operate in.
Here are the details of Chatr Wireless:
– They will offer Unlimited talk and text plans
– No term contracts within defined Chatr zones
– Will be supported by independent customer care and extensive retail distribution
– Rumoured handsets are: Nokia 2680 Slide, LG Sapphire, Samsung Gravity
In a press release John Boynton, EVP & CMO of Rogers said “We’ve been watching this niche but growing category closely and it’s clear that some Canadians want to use their handsets for voice and text only but want a network they can trust. The launch of a third brand mirrors many other industries like the hospitality and retail sectors and is designed to offer Canadians more choice.”
What do you think of a 3rd Rogers brand?