Disney+ might soon feature AI-generated video content.
During Disney’s fourth-quarter and full-year 2025 earnings conference call this week, company CEO Bob Iger teased “the biggest and the most significant changes — from a product perspective, from a technology perspective” to the platform since its launch in 2019.
One of these is pretty straightforward — content from Epic Games as part of its $1.5 billion deal with the Fortnite maker. Iger noted that most of that will still involve Disney IP coming to Fortnite, as we saw most recently with the big The Simpsons crossover event, but he suggested that “a number of game-like features” will also make their way to Disney+. That’s pretty logical and innocus.
But another of those big changes that Disney is also really bullish about, Iger said, is AI-generated content for users.
“The other thing that we’re really excited about, that AI is going to give us the ability to do, is to provide users of Disney+ with a much more engaged experience, including the ability for them to create user-generated content and to consume user generated content — mostly short-form — from others,” teased Iger. Which sounds somewhat similar to the weird Meta Vibes app, but inside Disney+, and only filled with Disney content.
It’s unclear exactly what form this might take, especially given Disney’s vast catalogue of intellectual properties. Would it be limited to certain characters or franchises? Iger didn’t elaborate, although he noted there’s a “need to protect our IP.” Iger also didn’t mention when such a feature might roll out, simply noting that Disney is holding “productive conversations” with unnamed AI companies.
Of course, there are countless reasons to be put off by this news. For one, Disney is one of the pioneers of animation, a handcrafted artistic medium, so it’s gross to consider AI slop based on all of that. Disney is also one of the biggest companies of all time, so it could easily pay human artists instead of investing in this drivel.
And of course, there’s never any guarantee that generative AI has ethically sourced its content, even if Disney ended up certain that it’s “protected” its own IP (Especially since we’ve seen how easy it’s been for people to use tools like Bing to create AI-generated images of characters like Disney’s own Mickey Mouse in offensive situations like carrying out 9/11.) Beyond protecting its own IP how will disney make sure that its AI isn’t stealing from others online as well.
But hey, who cares about any of that if you can make your own AI slop featuring Spider-Man, Elsa and Luke Skywalker, right?
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