Apps & Software

Twitter’s new deal to livestream NHL and MLB games comes with Canadian exclusions

Twitter is continuing its foray into livestreaming by announcing a new partnership with both Major League Baseball and the National Hockey League.

The social media platform now has an agreement with all four major professional sports leagues, having previously announced plans to stream live NFL and NBA games, as well the most recent Wimbledon tennis tournament.

“Twitter is the fastest way to see what’s unfolding in MLB and the NHL,” said Anthony Noto, Twitter’s CFO. “We know fans will embrace what this wide-ranging partnership brings — expanded and reliable access to live baseball and hockey and the introduction of Twitter’s first daily live highlight show delivered intuitively to a platform where they’re actively engaged with the games.”

As often is the case, however, Canada is somewhat excluded from the festivities because of licensing agreements currently in place with Rogers. NHL games will not be streamed in Canada and MLB games will exclude any Blue Jays games, but will include select baseball games featuring other teams. Twitter says it’s still working on an exact streaming schedule and will start this fall.

“It’s a perfect companion to an already great sports experience on Twitter. We know that fans love to follow their favourite team, favourite players, and the conversation happens on Twitter and now this will add to the experience,” said Christopher Doyle, head of partnerships at Twitter Canada, in an interview with MobileSyrup.