Bell-owned The Source is setting up shop within Toronto’s Pearson International Airport. The retailer, which has 650 locations across Canada, will open a kiosk in Terminal 1, US Departures, this fall and feature “a brand new interactive experience” that houses “interactive technology, and tech stations designed for customers to easily sample the latest technology.”
The Source’s aim is to appeal to travellers’ needs and give them “access to the latest in consumer electronics,” such as headphones, streaming audio and accessories from Apple, Beats, Samsung, Sony, and others. No indication if customers will be able to sign up for Bell or Virgin wireless contract.
Bell acquired The Source retails locations back in March of 2009. At the time there were 765 locations across Canada.
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