Looks like RIM is on a PR kick today. Andrew McLeod, RIM’s Managing Director for Canada, appeared on CTV’s Canada AM, then CEO Thorsten Heins was interviewed on CBC’s Metro Morning radio show. Now, a very well thought out, well written, and well organized piece by Heins has found itself on the Globe and Mail.
Heins wrote that we shouldn’t “count BlackBerry out” and now it is “fashionable” to say BB10 is DOA. Many analysts and insiders are suggesting that RIM is thinking about splitting the business into several parts, such as messaging, networks and patents. However, Heins believes, as all RIM employees too, that they are “at the beginning of a transition that we expect will once again change the way people communicate,” and that “it is not if you have to change, but when you have to change, and we are in the earliest days of truly mobile computing.”
RIM will be launching their BlackBerry 10 devices in Q1 2013, albeit delayed, but still anticipated. Heins did give a bit more insight into the platform, noting they “expect to empower people as never before” as “BlackBerry 10 will connect users not just to each other, but to the embedded systems that run constantly in the background of everyday life – from parking meters and car computers to credit card machines and ticket counters.” If this is true then RIM will finally bring all their products and fortes together: QNX powered cars, NFC powered handsets and true machine-to-machine focus (M2M).
Heins was previously RIM’s Chief Operating Officer and it’s got to be a bit frustrating him, taking so much heat so fast. However, he does “admit that RIM has missed on important trends in the smart-phone industry – especially in the consumer domain.” Their subscriber base is increase and now has over 78 million BlackBerry users worldwide and stresses that “RIM has no debt” and $2-billion in cash.
The closing of his article targets the RIM haters, bashers and those who have no vision: “While some who have never made the drive to Waterloo pontificate about software they have not seen or devices they have not touched, developers around the world are getting increasingly excited about the possibilities BlackBerry 10 offers. They see that innovation remains a core principle stretching back to RIM’s earliest days above a bagel shop.”
Bring on BB10 RIM!