Apple’s Tim Cook denies the Mac is dead, says ‘great desktops’ are still coming

Comments

  • Marc Palumbo

    The MacPro is pretty dead. It was expensive and ugly for what you paid.

    • Mo Dabbas

      It was expensive because it is built in the US.

    • Marc Palumbo

      It doesn’t really matter now because it’s almost 4 years since it was updated. I think they’ll just update the regular Mac and that’s it.

  • rick

    Cook sounding like Chen more and more everyday.

    • Marc Palumbo

      with a few billion differences

    • rick

      For now. Tech rises and falls. You only have to look at Apple. Or do you think theyre immune??

    • It’s Me

      How so?

    • rick

      “The desktop is very strategic for us.”

      BB10 is very strategic for us

      Mobile devices are very strategic for us

    • It’s Me

      So talking about a massive, money making business, taking in billions per year, being strategic for them is the same as BB saying a dead business is strategic for them? One is a re-affirmation of a commitment to a massively profitable business, while the other is grasping for hope.

      I guess the words are similar even if context, meaning and relevance aren’t.

    • rick

      BB used to make a crapload of money too. When you have to start using double talk………..its not good

    • It’s Me

      How were they doing when they started using that language? Already down the flusher. They weren’t talking about a wildly successful business.

      Different context. Different meaning. No relation.

    • rick

      ipology = idenial. Any business that’s shrinking is not “wildly successful”. I see nothing from Apple and for sure not their culture of refining other ideas that is going to stop the current shrinking trend. Now – if they were to say replace Tim Cook with someone who had a broader vision…….then maybe. But it would also need to be more than just Tim. They’d need a total shake up at the top……complete and total.

    • It’s Me

      A wildly successful business is a wildly successful business. Seems simple enough.

      It’s always funny people claim to know how they’d do better running a multi billion dollar company. You should write someone.

  • Omar

    Wouldn’t it be funny if their new desktops had no ports.

    Maybe I shouldn’t joke about that just yet.

    • Brad Fortin

      They’ll probably include as many Thunderbolt 3 ports as Intel’s chips can handle, which will be limited by how many PCIe lanes the latest Xeon chips offer.

  • Can’t Fix Stupid

    Figuring a way to get rid of all ports on a desktop and spinning it like it’s the future takes both time and courage.

    This is a company now on the defence.

    • fruvous

      They’ll probably try to make them thinner and underpowered. Not to mention block users from upgrading them.

  • Ricky Bobby

    Getting rid of ports is innovation these days for Apple

    • It’s Me

      They’ve been doing it for 20 years. Not like this is a new thing.

    • Bob Loblaw

      Correction: it’s courage.

    • Omar

      Innovative courage™

    • Brad Fortin

      “These days”? Apple’s been ditching ports since the original Macintosh, which didn’t include a 5.25″ floppy drive.

  • Andrew Holt

    Reality is that apple has seen it’s peak and is now on the decline. There is only so long you can charge a premium price for similar specs to that of their competitors. I remember in the 90’s when Apple was near failure, and with their lack of true innovation (not just about making things pretty) and arrogance they’ve displayed lately, it’s a matter of time before they end up in trouble again.

    • It’s Me

      That record has been playing since the 90s. And you’re right, someday that will be true and you’ll be able to say “I told you so”. Waiting 20+ years to say it takes patience I suppose.

    • Bob Loblaw

      Hi bradley

    • It’s Me

      Hi Neil.

  • Sweet

    They won’t scrap the desktop line, and it will remain profitable, but I doubt it will grow much (gain any significant market share).

  • Do Do

    “Our greatest differentiator is our culture and our people. They are the foundation by which everything else comes about.”

    Your greatest “differentiator” is the batty unconditionally in love fanboys. That’s not to say Apple doesn’t make some great kit such as my my 2015 Macbook Pro but as far as greatest differentiator? Absolutely, it’s the fanboys.

    • Brad Fortin

      Many entities have fans. Look at all the people who think Google can do no wrong, or all the people who think the Leafs can win the Stanley Cup, or all the people who refuse to buy any coffee except Tim Hortons, etc. It’s not really a differentiator.

    • Do Do

      Yes many entities have fans and none like Apple fans, that’s why I feel Apple’s greatest differentiator is their fans.

    • Brad Fortin

      “None like Apple fans” That’s true, I’ve never seen Apple fans riot like sports fans.