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Automotive

‘Apple Car’ project has laid off dozens of employees in a strategic rethink, says report

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For the last couple of years, there has been an increasing number of rumours and reports that Apple is working on a vehicle. This ‘Apple Car’ might be self-driving, will probably be electric, and probably won’t be available until at least 2020, if it ever sees the light of day at all.

A new report stemming from The New York Times indicates that plans for Apple’s transportation project are being moved around in recent weeks. Specifically, sources say that a few dozen employees working on the project have been let go recently.

It’s still unclear what part of the project these teams may have been working on, and the company reportedly has hundreds of engineers participating in project, so the moves are currently being framed as a ‘strategy rethink’ on the car, as opposed to a cancellation of the project.

Apple isn’t the only big tech company making investments in car technology, with Google and Uber pushing into autonomous vehicle as well. So far, the only car-related product that has seen the light of day from Apple has been CarPlay, though the company has apparently been working on a secret project on at least one test track.

Whatever Apple is working on, the company is devoting a massive amount of resources to the secret project, though progress seems to be slow.

[source]The New York Times[/source]

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