Apple teases ‘big week ahead’ amid reports of several hardware launches

Apple has teased the launch of new products next week amid rumours pointing to several new pieces of hardware from the company.

“A big week ahead. It all starts Monday morning!” said Apple CEO Tim Cook on X (Twitter). He also used the hashtag #AppleEvent, which has a special yellow and green Apple emoji beside it.

Cook is no doubt referring to the long-rumoured March Apple event in which the company is expected to debut multiple new devices. Between Monday and Wednesday, Apple is expected to unveil “at least five new products,” according to Bloomberg‘s Mark Gurman. This are believed to include the iPhone 17e, a new iPad Air M4, a refreshed entry-level iPad, and a low-cost MacBook that could sport the same yellow and green hues as the X emoji seen in Cook’s post.

While media and creators have been invited to a March 4 event in cities around the world, Apple isn’t expected to hold any sort of stream to unveil the new devices. Instead, it will likely just make Apple Newsroom posts about it alongside all of the hands-on coverage from the press.

Source: Tim Cook (@tim_cook)