Apple’s iPhone 17, iPhone 17 Pro/Pro Max, iPhone Air, three different smartwatches and the new AirPods were all revealed earlier this week and will be available for pre-order starting September 12.
Here’s everything you need to know about the pre-ordering process in Canada.
First thing is first, pre-orders start at 8:00am ET/5:00am PT on September 12 on Apple’s website. You’ll also be able to pre-order the phone from carriers and Best Buy. You can trade in a smartphone and get up to $985 credit towards a new iPhone. Additionally, Apple Care+, which offers unlimited repairs for accidental damage, is available for $13.49 per month or $269.
Apple offers 24-month, zero per cent financing for all three phones.
The new iPhone 17 Pro series has a new design and should offer the best battery life on an iPhone. The base iPhone 17 doesn’t have a lot special, but it’s more affordable. Additionally, the iPhone Air is the company’s thinnest phone and looks like the future. And all three phones start at 256GB of storage and have an 18-megapixel selfie camera, which can dynamically change from portrait to landscape pictures depending on who’s in the frame.
Carriers
Update Sept. 12, 2025 at 11:40a.m. ET: Carrier pre-orders and pricing are now live. Check out our full roundup to see which providers have the best deals on the new iPhones.
- Bell — Bell and Virgin Plus don’t have a register for information on either site, but pre-orders will open on September 12.
- Telus — You can register for pre-order information about the iPhone 17 Pro on Telus’ website. Koodo doesn’t have a link to learn more about pre-orders on its site.
- Rogers — You can register for pre-order information about the iPhone 17 series on Rogers’ website. You can also register for pre-order information about the iPhone 17 series on Fido’s website.
- Freedom Mobile — You can register for pre-order information about the iPhone 17 Pro on Freedom’s website. You can learn more about the iPhone 17 Pro on Fizz’s website.
- Videotron — You can register for pre-order information about the iPhone 17 Pro on Videotron’s website.
- SaskTel — SaskTel doesn’t have a register for information on its website, but pre-orders open September 12.
- Eastlink — Eastlink doesn’t have a register for information on its website, but pre-orders open September 12.
Canadian pricing:
iPhone Air:
Comes in Space Black, Cloud White, Light Gold, Sky Blue:
iPhone 17 Pro
Comes in Deep Blue, Cosmic Orange, Silver:
iPhone 17 Pro Max
Comes in Deep Blue, Cosmic Orange, Silver:
iPhone 17
Comes in Lavender, Sage, Mist Blue, White, and Black:
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