The Star Wars-based Google branding onslaught continues today, but at least this time the two companies have combined forces to create content that’s a little more interesting.
Google and Disney announced today that they have plans to release “serialized virtual reality experiences” set in the Star Wars universe, designed specifically for Google’s low-cost virtual reality headset, Google Cardboard. While nothing has been confirmed, the VR videos will likely consist of behind the scenes VR tours of The Force Awakens sets and short videos promoting the Force Awakens.
The project was reportedly filmed by Lucasfilm’s, Industrial Light and Magic and Skywalker Sound’s Immersive Entertainment Laboratory (ILMxLAB), and is set to be directly connected to Star Wars The Force Awakens. The content will also only be accessible through Google’s Android and iOS Star Wars app when it is released on December 2nd.
Earlier this week, Google launched Star Wars branded overlays for a variety of its apps, including Gmail, Google Calendars and even Google Maps.
The Force Awakens is set to released on December 18th, 2015.
[source]The Verge[/source]
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