Rogers and Shaw teaming up to take on Netflix with new on-demand video service

Guy Laurence

Rogers and Shaw are set to co-launch a new service called Shomi (“Show me”) aimed at taking on Netflix.

Limited to subscribers of the two telcos and set to launch in November, the on-demand streaming service promises to offer more content sooner than Netflix, since both companies already pay content owners for their respective television offerings.

Pricing is not clear at this point, though content selection is expected to be broader than Rogers’s current Anyplace TV streaming, which is available for free to subscribers. News of Showmi first came to light via Cartt.ca in January.

Rogers and Shaw are set to launch Showmi at an event in Toronto on Tuesday morning.