Gaming

GameStop CEO cites ‘wokeness and DEI’ in Canadian division sale

This is the latest questionable comment from the video game retailer's juvenile Canadian CEO

Gamestop

The CEO of GameStop has made a particularly baffling and cringeworthy statement regarding his company’s planned sale of its operations in Canada and France.

On X (Twitter), Ryan Cohen posted that “High taxes, Liberalism, Socialism, Progressivism, Wokeness and DEI” are included “at no additional cost” with anyone buying either GameStop Canada or Micromania France.


This kind of comment is hardly a surprise coming from Cohen, a noted edgelord whose past comments include baselessly claiming Donald Trump won the U.S. presidential election in 2020. That sort of sycophantic behaviour is especially embarrassing, considering Cohen is actually Canadian, originally hailing from Montreal.

But Cohen’s comments are also hilarious because they make absolutely zero sense. While GameStop has formally only attributed the potential sales of its Canadian and French divisions as part of a broader “evaluation of its international assets,” it’s no secret that the company as a whole has seen declining revenue in recent years. This has been driven, in no small part, by the ever-growing demand for digital media, with many simply opting to purchase and download games directly from console and PC storefronts.

A quick search on X (Twitter) will also bring up many posts of people pointing out that GameStop’s stores are largely filled with pop-culture merchandise now, including Funko Pops — a clear effort to diversify product offerings amid a slump in physical game sales.

But hey, why take responsibility for a failing business when you can just blame “woke,” right?

Image credit: Shutterstock

Source: Ryan Cohen (@ryancohen)

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