Bell has made several changes to its plans in recent weeks, with the latest and most notable change being to its lower-cost options, including (surprisingly) a price decrease.
Bell previously offered a ‘Promo 50’ plan specifically for existing customers who bring their own phones (BYOP). Update Sept. 16, 2024 at 9:34am ET: Bell’s website now specifies that the $39 and $49 Promo 50 plans are for add-a-line, a change that came after Rogers launched similar plans for add-a-line customers.
The plan was $70 with 50GB of 5G data, but was discounted to $44/mo with a monthly credit. Now, Bell has two versions of the Promo 50 plan, one at $39/mo that’s otherwise unchanged and one at $49/mo that doesn’t have the BYOP restriction.
Below is a list of all the changes I’ve noted:
- $39/50GB 5G BYOP (previously $44/50G)
- $49/50GB 5G (new)
- $65/75GB 5G+ BYOP (previously 5G)
- $75/100GB 5G+ (previously 5G with 75GB)
- $80/150GB 5G+ BYOP (now BYOP-only)
- $90/175GB 5G+ (new)
- $100/175GB 5G+ Canada/U.S./Mexico BYOP (new)
- $110/200GB 5G+ Canada/U.S./Mexico (previously $110/150GB)
All of the above plans currently include some kind of credit, most at $5/mo and some higher, that last 24 months.
Beyond the Promo 50 changes, the other biggest change is to the $75/mo plan, which leapt from 75GB to 100GB and gained 5G+ data. It’s not the only plan that gained 5G+ access, though notably, there’s no significant benefit here as all of Bell’s plans below $80/mo are capped at speeds of up to 250Mbps. Above $80, Bell’s data is at its “fastest available 5G+ speeds.”
Bell’s $110/mo Canada/U.S./Mexico plan is back up to 200GB of data now after losing 50GB earlier this year.
Perhaps the most interesting part to me is the proliferation of plans with a BYOP restriction. In the past, Bell simply offered a discount on certain plans for BYOP customers, but now it seems to be offering two of every plan, one for customers who want to get a phone and one for BYOP customers that’s lower in price and with slightly worse features.
You check out all of Bell’s plans here.
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