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Sony to replace Music Unlimited with rebranded Spotify service, PlayStation Music

Sony’s tale of woe and decentralization continues with the announcement that it will be shuttering its long-standing Music Unlimited streaming service on March 29th, 2015.

The company will instead be working with Spotify, which is available in Canada and some 40 other participating regions, to launch PlayStation Music, which will allow existing Spotify users to listen to music while playing games on a PS3, PS4, or an Xperia phone or tablet.

Of course, on the mobile side, Spotify is already available to do just that, but Sony is excited that a new generation of gamers will be able to take advantage of streaming music — with none of the overhead of actually running a money-losing venture.

Music Unlimited began its life in select European markets in mid-2010, expanding to the US in early 2011 and to Canada in March, 2012. Initially just available on Android, the app later expanded to iOS, as well as PlayStation Vita, PS3 and PS4.

It’s unclear whether Sony was actively losing money on Unlimited, but it is clear making money on streaming music is very hard.

Sony also announced today that Video Unlimited will be rebranded to PlayStation Video, but will still be offering the same selection of on-demand movies and TV shows.

[source]Sony[/source]

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