Uber is testing a Bike Lane Alert feature in Toronto and parts of the U.S., which aims to create safer road conditions for bikers.
The alert will use mapping data to pinpoint bike lanes and shared roads within the city.
The Uber passenger will receive a push notification that will notify them that their drop-off location is near a bike lane. It will tell the passenger to look for bikers before they open their door.
Uber is also reminding its drivers that it is illegal to park or stop in a bike lane. It is encouraging drivers to arrange pick-up and drop-off locations that are away from bike lanes.
The company has tried to further its bike safety efforts by launching an educational video for its riders in Canada and the U.S. The video depicts the Dutch Reach, which encourages riders to look over their shoulder before opening their door.
According to Uber, increased awareness of safe behaviour leads to safety.