Billaway, a U.S.-based marketing company that gives mobile phone customers rewards for completing surveys, is bringing its services to BlackBerry Messenger users in Canada.
The program, referred to as BBM Rewards, will offer gift cards to customers who engage in surveys and other activities using Billaway’s cloud-based marketing platform, which can be redeemed at major Canadian retailers. Survey responses are passed onto businesses to help them conduct market research and build better customer experiences.
Gift cards will be offered from many different places, including department stores, sporting outlets, pharmacies, supermarkets and gas stations. Users can access these cards by clicking ‘Rewards’ in the Discover menu in BBM Messenger.
“Everybody is always looking to cut costs where they can,” said Paul Harkins, CEO of Billaway, in a press release. “BBM Rewards provides an incentive to consumers for sharing their opinions. It’s all about saving money at the end of the day and doing something fun like taking surveys is an easy, cost free way to do this.”
BBM Rewards previously launched two months ago in South Africa and has since become available in the U.S. as well.
Companies currently featured are:
- Best Buy
- Boston Pizza
- Hudson Bay
- Roots Canada
- The Keg Steakhouse & Bar