As consumers are getting more comfortable with wearable technology, we are starting to see some interesting applications at live events such as concerts, festivals and theme parks. Perhaps the most well known is Disney’s MagicBand, a colorful RFID wristband used at Disney World as a way for guests to enter the park, pay for food and even get fast-tracked through certain lines.
Montreal-based Intellitix has been in the business of providing RFID solutions for live events since 2011 and has said it has activated over six million RFID tags since. Its solutions have been used in big name festivals such as Coachella, Bonnaroo and the Festival d’ete de Quebec providing entry access, cashless payments and social experiences all with the tap of a wrist. At the 2013 Coachella festival, Intellitix used its RFID technology to allow festival goers to update their Facebook status and “like” performances using touch points or “LiveClick Stations” around the site.
Up until now, Intellitix…
