New Canadian immigrants spend 54% more time per day on mobile devices than the national average

Yahoo Canada has published the results of a study it conducted on mobile usage amongst “new Canadians” – immigrants who have come to Canada in the past five years. According to Yahoo Canada, new Canadians spent four hours per day on their mobile devices, which is 54% higher than the national average of 2.6 hours per day. New Canadians also happen to spend slightly timer per day on tablets as well (1.9 hours compared to 1.5).

Considering that 250,000 Canadians immigrate annually, and one out of every five Canadians are foreign born (a percentage higher than any other G8 country), the numbers paint an interesting picture of the evolving mobile economics in Canada. For example, new Canadian immigrants prioritize the purchase of a new mobile phone before buying a car or finding employment. 81% of new Canadians surveyed also indicated that their Canadian mobile plan is more expensive than in their native country.

The full Yahoo Canada study can be viewed in infographic form at the source link below.

[source]Yahoo Canada[/source][via]Marketing Mag[/via]