Fresh, Hot and Fly are all adjectives from the 70’s and 80’s, and have fallen into disuse in most parts of the world, but thankfully such words are ripe for marketing opportunities in the 21st century.
Pebble, the creators of the Kickstarter darling smartwatch, and the company that arguably launched the revolution in 2012, has announced three new limited edition colours of its original design. The colours, Fresh Green, Hot Pink and Fly Blue, are the results of a survey Pebble launched during its Kickstarter campaign, and almost two years later the results are available on the company’s getpebble.com portal for $150.
Pebble is also launching a new Weather Channel app for the precipitation-obsessed — it’s the company’s first smartwatch app, claims Pebble — and a new Reading Rainbow watchface featuring ‘an 8-bit Levar Burton’ because why not? The watches, which are limited and may sell out quickly, are available today alongside the Weather Channel app, while the Reading Rainbow watchface will come later in the year.
The Pebble smartwatch is compatible with iOS and Android devices.