Koodo Mobile promo offers $100 off TELUS smartphones

Koodo Mobile is owned by TELUS. Over the past several months Koodo has matured their lineup and released several Smartphones: BlackBerry Curve 3G, LG Optiumus One and the Nexus S soon. In one of the most oddest promotions that I’ve ever seen has Koodo promoting their selection of smartphone and data plans but also extends their reach for those customers who want a device they don’t carry, say the iPhone 4. I guess they want you to stay within the family rather than leave to a true competitor.

“Of course we’d prefer that you stay with us, but if you’re interested in an iPhone or other smartphone that we might not have, we can help with that too.That’s why we’re introducing an exclusive TELUS offer to get you access to a greater selection of smartphones. That means you can get the smartphone you want – and save money, too. Right now, you can get up to $100 off the 3 year term price on a great selection of TELUS smartphones including the iPhone 4, BlackBerry Torch 9800, BlackBerry Bold 9780, or HTC Desire HD – to name a few.”

Have you ever seen something like this? Solo advertising Bell or Fido promoting Rogers?
Anyone else get this offer?

(Thanks Max!)