Remember that nice gesture that TELUS gave 7 Canadian cities during the holidays – free taxi rides. The grand total amounted to 14,000 rides across Calgary, Vancouver , Edmonton, Regina, Saskatoon, Toronto and Montreal. There was also free phone calls but no word on how many minutes were used up. TELUS is considering bringing back the initiative next year.
TELUS spokesperson Shawn Hall spoke specifically about the Vancouver area and stated “About 2,000 people took advantage of the free cab ride and the free call on Telus anywhere in North America in the week before Christmas right here in the Lower Mainland, and about 14,000 across Canada.”
Not sure what the average taxi cost was but the bottom line is that it saved Canadians money.