Transcontinental Inc. is on a mobile spending spree. They recently snatched up Lipso Mobile and now they’ve grabbed hold of Toronto-based Vortex Mobile. You might know Vortex for their mobile solutions work (they build marketing/advertising programs, apps etc) with Yahoo!, Rogers, Pepsi. According to the press release the “Transaction information and price were not released” but it would have to be in the millions. Vortex was started in 2004 and they currently have 37 employees who will join over 900 employees at Transcontinental.
Christian Trudeau, President of the Marketing Communications Sector said “Every day we work with our customers on analyzing, executing and deploying marketing strategies that are built on personalization and new communication platforms. The acquisition of Vortex Mobile fits in perfectly with this approach. It will enhance our centre of excellence in mobile marketing solutions and confirm our leading position in the interactive marketing solutions offering”. Brady Murphy, co-founder and CEO of Vortex Mobile will stay on and will become the VP, Sales, Mobile Solutions.