Rogers has signed a deal that will see their branding plastered all over the arena that the Vancouver Canucks call home. The Canucks Sports & Entertainment and Rogers signed a long ten-year agreement that will see the official name be known as the “Rogers Arena”.
Here’s what’s included in the deal (expect to see Rogers products everywhere): “extensive branding and advertising placements, including in-ice, in-building and rink board signage, Canucks.com, 300-level concourse branding, in-game features, interactive hockey themed concourse displays and mobile applications. As Canada’s largest provider of wireless voice and data communications services, Rogers will work with the Canucks to explore new and innovative ways to use wireless technology to engage fans anytime, anyplace. They will also join forces on local charitable initiatives.”