I’m not even close to being a lawyer, but when a judge throws down the hammer and states you must stop saying you’re the “most reliable” because your new HSPA network is too new… I gotta believe it’s a done deal. No room for negotiations.
Last month Rogers took Bell to court for false claims about being the “most reliable” network in Canada. They won the suit and Bell was forced to remove the claim from all advertising. Even Wade Oosterman, President of Bell Mobility stated “based on the judge’s ruling, network tenure is now an issue in claiming that a network is most reliable. In other words, the reliability of a brand new network cannot now be directly compared to an older network. We don’t agree of course and are considering an appeal… We’ll continue to let clients across Canada know about the new network’s superiority of course. Most reliable can wait for another day.”
I guess today was that day because I got a nice piece of advertising that boldly stated “The New Network. It’s the fastest. It’s the largest. It’s the most reliable. It’s global.”
Perhaps I’m missing something or Bell has a cutoff date that gives them allowance to use “most reliable”. If there are any lawyers are out there we’d love to hear from you! Check it out below:
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