Apple has filed another patent that is getting a great deal of people talking. This one is called “enforcement routine” and the premise behind this is that in order for you to use your device, computer, iPod etc you will need to watch or click on the advertisement. Sounds a bit controlling and reads:
“Its distinctive feature is a design that doesn’t simply invite a user to pay attention to an ad — it also compels attention. The technology can freeze the device until the user clicks a button or answers a test question to demonstrate that he or she has dutifully noticed the commercial message. Because this technology would be embedded in the innermost core of the device, the ads could appear on the screen at any time, no matter what one is doing.
The system also has a version for music players, inserting commercials that come with an audible prompt to press a particular button to verify the listener’s attentiveness.”