Nokia: trying to create an “emotional connection with material objects of desire”

Mat Bickley, a design manager within Nokia Design is featured in this short video where he outlines his role and how he takes current trends in fashion, art, movies and design to make their devices stand out. In addition, one of the key lines is how their research showed that “people express themselves through the things that they own”.

Currently focused on a physical product experience to create an “emotional connection with material objects of desire”. In the future they are going to focus on the “digital experience”. Check out the video here