Remember when Saturn started their big push into the market by creating a “car community”. RIM has created a new product that somewhat resembles this and calling it the “BlackBerry Owner’s Lounge”
Membership is free and you have a selection of resources that can assist you in making your BlackBerry and even better tool. In addition, RIM has an “exclusives area” that will show special offers and discounts on related hardware and software and accessories. Free movies and games and promotions such as a free weekend getaway (with your BlackBerry of course).