The Alberta Koch Automotive Group, the province’s largest Ford dealer, has launched an e-commerce dealership.
Using a new website, consumers can browse inventory, chat with live operators or reserve or purchase vehicles, all from outside any dealership location.
With the online ‘Reserve’ option, consumers reserve a vehicle by placing a refundable one percent deposit. Prior to final payment, consumers will then be able to book a test drive, negotiate pricing, read all of the terms and conditions or speak to an operator regarding any questions or concerns.
The ‘Purchase Vehicle’ option directs consumers to use a major credit card or a Paypal account to complete their transaction. There is an option to either pay in full online or to speak with a representative to complete the transaction.
The new service will begin its provincial rollout starting in Edmonton’s Koch Ford Lincoln and DK Ford in the city of Leduc.
It’s worth noting that while the press release calls this Canada’s first e-commerce dealership, consumers are able to purchase Tesla vehicles online and have them shipped country-wide.
More information can be found here.
Image credit: Wikimedia Commons
Source: Canada Newswire
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