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YouTube reveals its most-watched Super Bowl LX ads

People really liked seeing toilet humour from Canadian Star Trek star William Shatner

William Shatner Raisin Bran

Google has revealed the most-watched Super Bowl LX ads on YouTube.

Interestingly, the number one spot was claimed by Expedia, which promoted some of the benefits of booking through its platform in a collaboration with Barbie’s boyfriend good friend Ken. Meanwhile, Google itself ranked second with a Gemini ad, while cosmetic brand e.l.f. rounded out the top three with a telenovela-inspired spot featuring Melissa McCarthy.

In terms of Canadian representation here, the ninth spot was claimed by Kellogg’s Raisin Bran thanks to its pun-heavy team-up with Montreal native Star Trek star William Shatner. See below for the full top 10, with links to each YouTube video:

  1. Kinder Bueno USA — YES BUENO 2026
  2. Red Bull Gives You Wiiings — Unleashed Zero

Super Bowl LX concluded with NFC champion Seattle Seahawks defeating the AFC champion New England Patriots 29–13. Puerto Rican superstar Bad Bunny also made a splash with a big halftime show that featured Lady Gaga and called for love over hate. (Naturally, such a controversial statement deeply offended U.S. President Donald Trump.)

Update Feb. 10, 2026, at 9:28 a.m. ET: Fixed typos in the headline and final paragraph.

Image credit: Kellogg’s

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