The Apple Watch is coming to Canada on April 24th, with pre-orders going live on April 10th. There are three models to choose from — Apple Watch Sport, Apple Watch, Apple Watch Edition — with prices starting at $449 all the way up to $22,000 CDN.
Those considering lining up might want to have another strategy. According to documents seen by MacRumours, Apple will not be initially selling the Apple Watch to walk-in customers at launch, instead going the route of having those interested in buying the Watch make an online Product Reservation for a specific retail location. The document reportedly notes, “If a customer walks in and wants to purchase a watch, offer the option to try on a watch. Then help them place an order online or through the Apple Store app.”
The appointment-only viewing is reportedly due to low inventory levels of all versions of the Watch. Apple will eventually offer customers the option to immediately purchase the Watch, but at an unknown date after April 24th.
Apple Watch Edition customers will reportedly be able to skip the lines, according to 9to5Mac. The site reports that customers buying Apple’s most expensive watch, which is between $13,000 and $22,000, will have longer private appointments than those buying the Sport and Collection versions.
Edition customers will also be whisked away to specialized areas inside the Apple Store where bespoke stations and try-on mats will be conveyed for those looking for a more premium experience. These high-value clients will also have access to 24/7/365 customer support for two years, as well as a feature called Virtual Personal Setup, which allows prospective buyers to virtually try on a watch over FaceTime (or something similar).
Read More: Hands-on with the Apple Watch
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