Here’s an interesting stat for all the Fido customers out there. “FidoDollars” is Fido’s loyalty program that rewards Fido customers in various ways by giving a % back each month. Last quarter Fido announced they have given out a total of $301 million worth of FidoDollars back to their customers (see an image of this here)… but this month for whatever reason the number has dramatically increased by almost 6% to $319 million FidoDollars (this is an additional $18 million worth of FidoDollars). The Nexus S and new BlackBerry Curve 3G must be selling really well at Fido.
Impressive numbers. Would love to see all the details of if/what people have redeemed their FidoDollars for.
Source: Fido
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