TNS is first out of the gate for a 2010 study on consumers and their intention to purchase a mobile device. The annual Global Telecoms and Insight Study surveyed over 24,000 people in 35 markets and when it comes to Canadian specifics here is what they found out:
– 55% of Canadian are planning to buy a mobile phone in the next six months (up from just 19% last year).
– 28% of Canadians are looking to purchase a touchscreen as their next phone.
– 19% of Canadians are planning to buy a QWERTY device as their next phone of choice.
Tom Buehrer, SVP of TNS, “Increased consumer confidence, pent-up demand and a raft of new smartphones have created conditions akin to a ‘perfect storm’ for 2010, and the industry stands to make out handsomely. Purchase intent is at unprecedented levels and has risen dramatically since last year, which presents the industry with an opportunity to drive handset sales and simultaneously build incremental revenue through content and data plans.”
Are you one of the 55% of Canadians that are looking to get a new phone? If so which one and with what carrier?
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