Apple’s iconic iPhone was revealed 10 years ago today

On the 10th anniversary of the iPhone’s reveal, Tim Cook, the company’s CEO, says the “the best is yet to come,” possibly hinting at the massive iPhone 8 overhaul that’s expected to be revealed later this year.

This year marks the 10-year anniversary of the release of Apple’s iPhone, the device that brought the concept of a “smart” phone to the masses. Today, however, is the exact date Steve Job’s initially revealed the smartphone’s initial design 10 years ago.

In a recent press release, Apple relived iconic phrases Jobs used when he took to the stage at Macworld 2007 to reveal the iphone.

At the time, Jobs described the new device as, “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.”

Cook said the following in a recent press release Apple sent out today:

“iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live,” he said. “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”

Phil Schiller, Apple’s senior vice president of worldwide marketing, as you make have expected, had similar glowing things to say about the iPhone:

“It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it,” said Schiller.

Apple’s original iPhone utilized Edge connectivity technology, resulting in it never making its way to Canada. It wasn’t until 2008 and the release of the iPhone 3G, that the company’s industry altering smartphone was finally available north of the wall.

In terms of its original reveal, the iPhone was first shown off on January 9th, 2007. When it comes to release, however, the phone actually dropped on Jun 29th, 2007.