As the hype from Apple’s latest keynote begins to die down, and eager buyers have all made their pre-orders, it’s normally time to wait to hear just how many millions of iPhones were sold in the opening weekend. This tradition has been tempered slightly in the wake of the last two iPhone launches, given that Apple admits that sales can only be so high when millions of devices have to be manufactured.
Since the iPhone’s popularity appears to be reaching a plateau in some respects, and Apple has already set financial expectations for this quarter, the company announced Friday that it will not be announcing opening weekend sales for the iPhone this year. Since Apple has completely sold out of the iPhone from preorders for the last few years anyways, the opening weekend sales numbers are just an indication of supply, not demand.
Considering that the new jet black model of the iPhone 7 is currently backordered until November, with other models only available for in-store reservation for the next 3 to 5 weeks, the idea that the iPhone can’t be made quickly enough to meet demand seems accurate.
This change, not releasing opening weekend sales, suggests to many that the company isn’t confident it will be able to best previous years sales, but analysts are much more interested in sales of the new devices long term than those from the first weekend of sales.
Related: iPhone 7 and 7 Plus hands-on: Death of the headphone jack
[source]Reuters[/source]
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