The modern student understands that having a LinkedIn profile is a necessary step to finding a job after graduation.
Unfortunately, LinkedIn proper isn’t necessarily built for students who are just out of school with little job experience. The vast majority of students aren’t aware of the many career options their degrees offer them, and as a result, find themselves struggling to find a job.
After realizing that most students don’t know exactly what kind of job they want, or how to get it, LinkedIn launched LinkedIn Students, which is rolling out across the United States.
The app is extremely Tinder-like in its swipe right, swipe left interface. After inputting a few basic pieces of information about themselves (major, school, interests, etc.), the LinkedIn students app is designed to help students explore different career paths.
The app also allows users to connect with alumni with the same major to see what they’re up to. Quite simply, it allows students to swipe right through a series of career options.
LinkedIn Students differs from the LinkedIn job search app launched two years ago, which was geared towards professionals who knew what they wanted, but not where to find it.
By the final quarter of 2015, LinkedIn had reached over 414 million users, up from 37 million at the beginning of 2009. According to a report from CNBC, LinkedIn shares have been off over 55 per cent in the last 12 months. In light of these losses, LinkedIn seems to be trying to attract younger users.
However, more than 40 million college students already have LinkedIn accounts, making them the company’s fastest growing demographic.
LinkedIn Students will launch first in the United States but will be rolled out to the rest of the world later this year.
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