Over half of Netflix subscribers would rather stay in and chill than hit the theatre: Ipsos

Netflix and Chill may be more than just a fun turn of phrase; it might just be the date of the future.

Last week, Ipsos conducted a poll of over 500 Canadians in relationships where at least one partner subscribed to Netflix. The survey asked respondents about their movie night preferences and attractions based on taste in visual entertainment.

If you were wondering how Netflix might affect the movie theatre business in the medium to long-term future, here’s a small clue: almost 60 percent of those polled said they would prefer to stay in and watch Netflix rather than go out to see a movie. Couples staying in typically negotiate with their partner to make viewing decisions together, and almost half of those polled go “show for show,” alternating content choices while watching together.

It turns out, real lasting bonds can also be formed while enjoying Netflix content, at least in the study’s participants’ minds. Two thirds of couples say they enjoy watching Netflix more with their partner, and half said they bond together over shows both partners like. As far as serious relationships go, almost a third of participants said sharing their Netflix password was a big (or huge) step in their relationship.

As Valentine’s Day approaches, it’s worth considering whether it’s really worth getting all dressed up and hitting the multiplex, when sweatpants and a bottle of wine with a movie at home might just help the date go better.

[source]Ipsos[/source]