The internet says Nintendo is killing Mario on March 31st

When gamerz get mad, they fake an iconic video game character's death

Super Mario Sunshine

For reasons that seem to only relate to ensuring some of its most popular games and products remain scarce, Nintendo will soon no longer sell Super Mario 3D All-Stars, Super Mario Bros. 35, its Game & Watch: Super Mario Bros. handheld and all of its Super Mario Bros. 35th Anniversary merch.

When the Japanese gaming giant launched its various Super Mario Bros. 35th Anniversary products, the company included the caveat it would stop selling them after March 31st, 2021. Though many people didn’t take this rather abrupt cutoff date seriously, it seems Nintendo is actually going through with it.

Even Super Mario Bros. 35, a Switch platformer battle royale available through the Nintendo Network, will no longer be playable on that date. The company also recently reminded fans of the impending death of all things, Mario, through its Japanese Twitter account.

As the internet often does, it’s taken this rather strange decision on Nintendo’s part and turned it into an amusing joke. Below are just a few of the tweets frustrated Nintendo fans are sharing about Mario’s impending death:

In a recent interview with Polygon, Doug Bowser (yes, that’s his real name), Nintendo of America’s president, said that the concept behind these products with a relatively short run is that they were aimed to be considered a “celebration” and that this isn’t a “strategy that we’re going to be using widely, but one we thought was very unique for the actual anniversary.”

Of course, it’s very possible Nintendo could have plans to release Super Mario 3D All-Stars’ games as separate titles and to re-release its Game & Watch: Super Mario Bros. handheld at some point, but the company hasn’t announced anything yet.

Via: IGN